In a planet overrun by cookie-knife clothing and ready-to-wear fashion, bespoke apparel stands as a universe where style meets individuality and uniqueness. Every stitch of bespoke clothing cheers you are fabulous! So, don’t stay stuck in the boring fast fashion when bespoke clothing is coming to save you in shiny armor?

Why wait? Let’s unravel every nook and cranny of this bespoke industry to understand better and ditch the ill-fitted fashion for good.

So, what’s bespoke clothing that everyone is talking about?

Does bespoke clothing mean you can finally say your pants finally fit you like your second skin and no one is mocking glare at the office meeting because of your ill-fitted trousers?

If we try to understand the literal meaning of the word “bespoke,” it basically originated from the word “bespeak,” which means “to order something.” If you are thinking that means slapping your name on your boyfriend’s T-shirt, no, you are entirely wrong. Bespoke clothing spells out “This is made just for me,” meaning your outfit will be custom made and tailored to suit your unique measurements of your curves and preferences to make you walk in a room with confidence.

No one wants to look like a sack of potatoes, right? Who doesn’t want to live the moment when every head in the room turns because you are walking in? Every stitch in bespoke clothing makes sure you live that moment every time you step out of your house.

WHY BESPOKE OVER READY-TO-WEAR BRANDS?

You still have doubts about why its better to ditch ready-to-wear and adopt tailored-made clothing.

Okay, let me help you clear all your second thoughts. Here is why you should hop in for bespoke clothing without any thoughts:

• You can scream, “its uniquely for me only.” You will be lost in the crowd with fast-fashion clothing. It’s like foods that are served in your college hostel—nothing special and the same predictable dishes for everyone with bad taste. Whereas custom tailored clothing is like a five-star hotel that serves you with variety and according to your wishes and preferences. For instance, you want a kurta with a pocket and embroidery? Done. You want a blazer with a Superman embroidery near the chest pocket? Easy, done.

• It’s your second skin. It will fit you like the lost shoe that fits Cinderella. You can finally say bye-bye to boring, ill-fitted clothing that makes you worry every time you walk among people.
• Everyone wants quality that lasts longer, isn’t it? Then you are at the right place. It isn’t like bumble dates—fun but fleeting. It’s like a long-term relationship based on trust and love.

Let’s now try to grasp how this clothing industry works.

• STEP 1: You book an appointment with your tailor and meet for a chat. You give him all the specifications needed to make what you want. Perk alert!
• STEP 2: The tailor will be standing with a tape to measure your every curve to make the flawless piece that you are going to wear to your important meeting.
• STEP 3: The tailor then gets busy with the work; every stitch is done with love—it’s like crafting a masterpiece. The hand-sewn details and the meticulous patterns—everything just for you!
• STEP 4: You try the piece then, and if needed, you direct what has to be adjusted—whether it’s the button out of place or you want the length of your kurta shorter, the tailor fixes it.

Perfection time, isn’t it darling?

TOP FABRICS FOR BESPOKE CLOTHING:

We often don’t have the idea of which fabrics are good for bespoke clothing, as we are habituated to ready-to-wear garments. So here are some top fabrics for bespoke clothing:

1. Wool: for you winter outfits
2. Cotton: To look like summer queen or king
3. Silk: when you want a touch of royalty
4. Linen: your go-to summer fling

Often people stay in the dilemma of whether it’s worth it—the cost of bespoke?

Let’s talk rupees and some math. Yeah, I do agree bespoke isn’t cheap. But still, it’s worth your every paisa.

You might be thinking, How is that even possible? Let me explain, think of it as an investment to make your own sustainable wardrobe. You bought a suit for around ₹10,000 from some bespoke clothing brand. As these brands provide quality that lasts longer, buying two of them for a couple of years would be more than sufficient. But if you buy from fast fashions, one suit might cost from ₹3,000 to ₹5,000 on average, but this won’t last long; as a result, you have to buy 8 to 10 of them within a few years, which will amount to ₹24,000-₹50,000. So, trust me, bespoke clothing is worth your every paisa and won’t make a hole in your pocket as it will last for eternity. On a plus point, bespoke clothing is also environment-friendly and sustainable.

Why will bespoke be dominating future fashion?

I think by now you understand why custom-made tailored clothing brands will be the future of fashion. Fast fashion is like seasons—fleeting and doesn’t last long. In this fast-paced planet everyone wants something that will last longer and we don’t have to invest or our minds to that thing over and over again. With bespoke clothing, we don’t have to worry about buying clothes over and over again as they won’t age like your friend. And these brands make sure you don’t ever have to face questions in your mind, “Who wore it better?”. Obviously, you wore it better. It’s like investing in government stocks for long-term, buy-and-forget. It will give you good results.

Some tips for the first-timers:

• Do your homework properly before jumping into anything new.
• Don’t be shy; speak what you need—you need your kurta purple and NARUTO themed—say it.
• Be patient—slow-cooked biryani tastes the best, doesn’t it?
• Choose your fabric properly.
• And lastly, trust your tailor.

Did you hear bespoke fashion is trending in India?

Yeah, you heard that right, darling, it’s trending in India. India’s obsession with tailored-made clothing is century-old—from meticulous hand-embroidered lehengas to sherwanis that could easily make you feel like king or queen. India is known for its grand lavish weeding globally; bespoke clothing saves your special day- you want a designer lehenga that feels like an extension of your soul? Your tailor will make sure of that—crafted for you, leaving everyone spellbound. In India, the tailors are artists. They can bring your dreams to reality.

How bespoke brands creates jobs:

In rural parts of India, there are various local craftsmen who make the best handwoven embroidery, but due to this fast fashion, these artists are losing themselves. Handwoven embroidery isn’t just about pretty patterns; it’s telling a story—it’s an art. Every thread carries history, culture, and a labor of love and hardship. From Chikankaru of Lucknow to Phulkari of Punjab, India’s handwoven embroidery is famous world-wide. India’s embroidery is diverse, just like its culture, cuisines, and landscapes.

 These artists spend days perfecting a single piece. It’s not just work; it’s a meditative process. But guess what, these masterpieces are getting lost in the crowd of mass-produced jeans. We all know these fast fashions are affordable and cheap.

Every time you buy a cheap, mass-produced dress, a local artist loses their livelihood. Fast fashion prioritizes quantity over quality, leaving no room for the art of hand-woven embroidery with love.

Who would want a hand-stitched kurta worth₹3,000 when you can get a factory-made one worth₹599? Who would wait when you can get ready-to-wear in one minute?

But let’s not try to shadow the marketing behemoths behind these off-the-rack brands. With their glossy ads and Instagram influencer collaborations, they have succeeded in convincing us that “sustainable fashion” is just a trendy hashtag.

In reality, the local artists who have been practicing true sustainability since ancient history remain unnoticed and underappreciated. Be different!

Fast-growing fashion is eroding our cultural roots. Heartbreaking, isn’t it?

What can we do to help?

• Shift yourself to tailored-made brands that are sustainable and support local artists.
• Appreciate those local artists.
• Spread awareness. You are a social media freak, if I am not wrong. It won’t hurt to share on your social media about these artists and tailor-made brands.
• Educate yourself about bespoke brands, about different embroidery styles, and about our culture. After all, knowledge is power.

Conclusion:

Fast-growing fashion brands are ruthless and not environment friendly. In relentless quest for profit, it’s compromising quality for profit.

Fashion isn’t about looking good only, it’s also about feeling comfortable. Let’s take a step back and slow down and appreciate those local artists. And lastly, don’t shy away from experimenting with your wardrobe to make unique and sustainable and chic. You got one life. Be smart – don’t stay stuck at those boring fast-fashion clothing brands. Speak your mind, wear your dreams. After all, you are a masterpiece.

Lastly don’t forget to send this guide to anyone who are still lost in the off-the-rack purgatory.